MindField Goes Masculine!|December 03 2013
There is a sort of gratification in doing good which makes us rejoice in ourselves. Michel de Montaigne said.
MindField offers a cool, yet purposeful way for their team to get involved in valuable causes in our society. It is our strong belief that we owe a sort of responsibility to build and shape the Lebanese community that we are a part of. For this reason, and with utmost passion, MindField raised the voice to spread awareness for Movember movement.
Movember, for those who don’t know, is a month-long worldwide initiative
during the month of November that involves the growing of mustaches to raise awareness for prostate and testicular cancer. In other words, in November men simply say goodbye for their clear shaven upper lips!
The MindField team welcomed the campaign of Movember with an initiative spirit to make a difference! Not only our Mo’Bros in MindField grew out their mustaches, but also our Mo Sistahs decided to be an agent for change and loose a bit from their feminine side! Women in MindField wore fake mustaches to support the cause too!
Since MindField is a leading digital agency with a wide experience in digital applications, they decided to create a Facebook game to spread awareness to the outside world, the Lebanese community and the Arab region. MindField’s dedicated team of designers, developers, and social media experts committed to launch a game application called ’Movember’
. The game allows players to accessorize their photos by wearing mustaches, glasses and hairstyles. Then the players share their photos on their timeline to become part of the Movember movement.
In a nutshell, Movember helped in humanizing our company as we believe that changing the face of men’s health, in our local community, begins with us. Finally, it is not an embellishment to say that without the strong corporation of our team, MindField’s Movember campaign would have never achieved its' success.